DTC WineColoma, MI
+212%
Monthly organic revenue
Growing Filkins Vineyards' online wine sales +212%
+811%
Organic traffic increase
+224
Page 1 keyword rankings
Read the case study
Founder experience
Brands our founder has managed SEO campaigns for through consulting and work with other agencies.
Proven results
Growing your revenue is our mission.
The search-based buyer journey
How people find your
products now.
Millions of dollars in sales flow through this exact path every day. Three steps — and the last one is revenue.
01They search
On Google or AI.
spiked golf shoes
should I get spiked or spikeless golf shoes?
A quick search, or a bigger question. Both work the same way.
02They see brands and products
Only a few names show up. Not a long list.
#1You
#2
#3
Our job: put your brand on this shortlist.
Where you get paid
03They buy
From one of those few brands.
$129
$84
Order confirmed
Every search you win ends here — as revenue.
The brands that show up are the brands that get paid.
If yours is not one of the few, the sale goes to someone else.
See how we do it: SEO for ecommerce and AEO & GEO for ecommerce.
Google search
Win the organic results and the AI Overview.
Classic organic search still carries most of the volume, and it now feeds Google's AI Overviews too. We win you the buyer-intent terms that drive revenue, then make sure you're the brand Google's AI cites at the top of the page.
- Rank for the buyer-intent terms that drive organic revenue
- Show up inside Google AI Overviews, not just the blue links
- A technical and content foundation that compounds monthly
- Every organic dollar tracked back to revenue, not rankings
AI search
Become the brand AI recommends.
Shoppers now ask ChatGPT, Perplexity, and Gemini for the best product in your category before they ever reach a website. When the AI names three brands, we make sure you're one of them, with the reasons and links to back it up.
- Get named when shoppers ask AI for the best in your category
- Win the recommendation before they reach a website
- Earn placement in the citation sources AI pulls from
- Visibility tracked across ChatGPT, Perplexity, and Gemini
Meet the owner
Austin Ryder.
Owner of Tradewinds Media.
ExperienceNearly a decade in organic growth
SpecialtiesSEO · AI visibility · DTC growth
Based inDenver, Colorado
Connect with Austin on LinkedInAustin has been in organic growth for nearly a decade. Running campaigns at agencies like NP Digital and GR0, he led SEO and content for brands including Adobe, Dell, TB12 Sports, Universal Technical Institute, and over 50 others.
Then he watched search split into Google and AI answers, and watched DTC brands get pitched by legacy SEO shops that ignored AI, or “GEO” shops chasing a buzzword with no fundamentals behind it. The brands he worked with deserved an honest, specialist partner who could do both.
So he bottled up the enterprise-agency playbook, minus the bloat, into a single framework built for DTC e-commerce brands. That framework became the foundation of Tradewinds Media.
Today, Tradewinds helps DTC brands get found and recommended across Google and AI search, then proves the revenue with an attribution layer most agencies never bother to install.
Outside of business, Austin lives in Colorado with his family. He enjoys hiking, reading, weightlifting, running, and spending time with his wife and kids.
Austin has consulted with
AdobeDellTB12 SportsUniversal Technical Institute+ 50 more
From the owner's desk
"The things that you told me you were going to do, you actually did them and showed me that you did them and we just saw results within like 30 to 45 days, which is pretty unheard of with SEO."
SW
Shawn Whalen
Owner · Whalen Exteriors
FAQ
Questions
we get all the time.
Still not sure? Book the intro call. Ten minutes and you'll know whether we can move the needle for your business.